Continuity Editing

- Drawings and pictures - Information about the scene - Shot type - Location Storyboarding - Top Tips 1. Do be detailed;don't worry about drawing skills. 2. Should be a clear plan that tells you who is responsible for what. 3. Should be taken with you when you are filming. 4. Ensure you make the most of your time filming.  5. You will not always stick to the board-be prepared to scribble changes on it.

  Advertising Standards Authority They respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints  to check they’re following the rules. They also conduct research  to test public opinion and identify where they need to take action to protect consumers .    A regulator is a body that is not part of the government but will follow government's guidance or laws. There is a regulator for TV and radio (Ofcom), for newspapers and magazines (IPSO). Each have different amounts of power. Sometimes they are there to deal with or investigate complaints from the public. Sometimes they can issue fines, bans or warnings.  The key advertising rules state that: *Adds must not be mislead *Claims should be supported with evidence  *Advertisers should deal honestly and truthfully with consumers  *Ads should not offend  *Ads should be responsible *The rules reflect legal requ

  Conventions of a TV advert: - Product placement - Jingle (recognisable music) - Slogan - Logo Advertising slots Broadcast time slots cost advertisers different amounts:a prime time slot will be more expensive than broadcasting in a slot during an afternoon.  The target demographic of the audience(social,economic,and cultural context)such as age,ethnicity,gender,location,economic status. The target psychographic of  the  audience (social,cultural context) How well known/established the product or brand is. The intended values,attitudes and beliefs of a brand. The form(TV advertising has some different convention to print etc),length and time it runs.  Call to action- Lastly, an effective commercial makes it clear what it wants you to do next, whether it's to visit a website,lease a car, or buy some candy.

  Typical features of the Horror genre. - the setting is typically in an eerie place and at usually at night - the lighting is usually  Chiaroscuro lighting and low key lighting. - props have a range but usually involve weapons - the costumes involve scary/gory outfits and quite often are old      and tattered.   - the makeup is gory and usually quite pale. SFX makeup. - the time periods can range depending on the type of horror but        they quite often link back to historical time periods.  - involves non-diegetic sound and an eerie soundtrack and foley        sound. - there can be a range of shots and angles. There is usually a close    up used to show a character's reaction. - there is usually a protagonist and an antagonist.  - the mood is usually quite low and the emotion it causes is often      fear. - gothic style iconography. Typical features of the Sci-fi genre.  - high key lighting is often used with artificial lighting. - often set in a normal place to show the contra

 Name of channel SCREAMS VS SPACE Genre: (Horror/Sci-fi)  👽👻 Both, the horror aspect will be as dark as possible and will be shown through a dedicated horror fan but will be contrasted by a goofy/nerdy sci-fi fan. The horror aspect will bring a serious aspect to the advert but when the sci-fi fan is introduced in it, the advert will turn a bit more comedic. This would be done to almost mock the horror fan. There will be conventions of horror and sci-fi. Give an overview of your idea for your TV channel advertising campaign: In my advertising campaign, I am planning on having two different characters. The first will be a horror fan who is very serious when it comes to horror, they start off the advert by talking passionately about horror and its conventions. It will then cut to a nerdy sci-fi fan who questions them about horror and for example when the aliens will come in. The second advert could start off with the sci-fi fan talking about the conventions of his genre going into detai

 If you are filming outside, the light changes dramatically. Big changes in natural lighting can impact continuity. Lighting indicates high or low quality, sets the mood, draws attention to your product and makes it look better and makes your actor look better.  3-Point Fill Lighting create a normal looking scene with soft shadows and average colours. Chiaroscuro lighting is characterised by harsh lighting that creates an extreme contrast between different areas of the shot, such as a characters face. Can be used with colour, but also can be used in black and white for a different feel. Common in horrors, dramas and any other type of film where the atmosphere of the scene plays a vital role.     High key lighting uses harsh bright lights to reduce contrast in a scene, giving the scene a white-washed, clean look that does not have a shadow in frame. Low key lighting creates shadows and contrast between colours. It is used to create atmosphere and is about mystery and drama. Often us